Service Designer and creativity enthusiast at your service!


Hi! Nice to meet you!
I’m Outi (pronounced “Oh, tea!”).

I've been designing usability and different kind of digital customer experiences for several type of services, both b-2-b as for customer markets, already since the beginning of this millenium. I founded my own one-woman company Guidesi on 2005 and worked with tens of different customer companies full-time, almost for ten years.

In addition to service design and UX, I have a strong background in facilitation and on-line workshop facilitation. I've facilitated many digital service and service ecosystems design workshops, as well as several innovation and some company culture workshops.

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